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Will Moffett

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Jeff Allen

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5 Platforms That Help Finance Leaders Move From Historical Reporting Toward Future Strategy

Finance functions have traditionally been organized around one central capability: producing reliable reports about past performance. That has meant closing the books accurately, submitting the appropriate returns, and showing leadership the results from the previous quarter. Those responsibilities remain necessary, but they no longer capture the full value that a growing company expects from its finance function. Finance leaders increasingly recognize that reporting on what has already happened is only part of the job.

Finance leaders who are creating more strategic roles within their organizations are approaching the function differently. They are adopting platforms that automate much of the work involved in historical reporting, allowing more time to be spent on scenario planning, forward-looking analysis, and commercial collaboration. The five platforms below help make that shift possible.

1. Sage Intacct: Cloud-Based Financial Management Platform

Sage Intacct is rated the number one accounting software for midsize businesses by G2, and its real-time financial management capabilities can provide the foundation for a more strategic finance function. Transactions are posted as they occur, dashboards refresh continuously, and closing processes can be automated rather than managed manually. This reduces the amount of time finance teams spend producing information and gives them more capacity for analysis.

Dimensional reporting allows financial performance to be reviewed from multiple perspectives at the same time without requiring data to be exported into spreadsheets. Multi-entity consolidation can also be completed in minutes instead of through manual assembly. For finance leaders whose teams currently spend much of their working time creating and organizing financial data, Sage Intacct can free capacity for other responsibilities.

Why it matters: Strategic finance depends on having sufficient time for interpretation and guidance. Sage Intacct helps create that time by automating financial data production so that people can focus more heavily on analysis and advice.

2. Culture Amp: Employee Engagement and People Analytics Platform

The ability of a finance function to contribute strategically depends significantly on the quality and stability of the people behind it. Finance professionals are costly and difficult to replace, and much of the institutional knowledge that leaves with experienced employees is rarely recovered completely through replacement hires.

Culture Amp provides information about team engagement, wellbeing, and performance, giving finance leaders a way to manage their teams proactively instead of responding only after problems arise. It can help identify risks related to morale and retention before those issues lead to attrition. This insight can be particularly useful when finance teams are navigating substantial change, including system implementations or periods of rapid business growth.

Why it matters: People are ultimately responsible for the strategic value produced by a finance team. Using data to manage that team rather than relying solely on instinct can support better outcomes and lower turnover.

3. Tableau: Business Intelligence and Data Visualization Platform

Even strong financial management platforms can have limitations when complex information needs to be presented in a format that supports decision-making across the broader organization. Tableau integrates with Sage Intacct and other data sources to create visual reports and dashboards that make financial performance accessible to the entire leadership team, rather than only to the finance function.

Finance leaders who spend considerable time assembling board presentations and management reports from information that already exists in company systems can automate much of that work through Tableau. The time saved can be substantial, but another important advantage is that leadership teams with continuous access to current financial dashboards are able to make faster and better-informed decisions.

Why it matters: Financial information that is presented clearly and remains readily available to leadership can improve decision-making throughout the organization.

4. Anaplan: Connected Financial Planning Platform

Anaplan is a connected planning platform that enables finance teams to create dynamic financial models based on different scenarios. These models can refresh automatically as actual results flow in from Sage Intacct. For organizations where an annual budget can become outdated only weeks after being finalized, Anaplan provides a continuously updated planning model that reflects current business conditions instead of relying on a snapshot created months earlier.

Finance leaders who use Anaplan often describe a meaningful change in how the broader organization views the finance team. When financial models remain current and dependable rather than being refreshed periodically and becoming stale, finance can participate in different types of discussions. Its role shifts from presenting reports toward contributing to strategic conversations.

Why it matters: Connected planning based on live actual results helps finance move away from simply explaining past performance and toward supporting forward-looking strategy.

5. HubSpot CRM: Revenue Intelligence and Pipeline Management Platform

Finance leaders who want to produce useful revenue forecasts rather than summaries of historical performance need visibility into the commercial pipeline in addition to the accounting system. When connected with Sage Intacct, HubSpot CRM provides that visibility by converting sales pipeline information into financial intelligence.

Deals at different points in the pipeline carry different probabilities of closing as well as different expected revenue timelines. When this information feeds automatically into a financial planning model, revenue forecasts can become materially more accurate and more useful when decisions are being made about hiring, investment, and capital allocation.

Why it matters: Forecasts built from live pipeline information give finance leaders the commercial context needed to contribute as genuine strategic partners instead of serving only as reporters of accounting results.

Common Questions About Strategic Finance

What does it mean in practice for a finance function to work strategically?

A strategic finance function participates in decisions before they are finalized rather than only explaining results afterward. It can provide scenario analysis to guide investment decisions, revenue forecasting to support commercial planning, and financial insight that influences hiring and resource allocation. This requires suitable tools that automate production work and create time for analysis, along with strong relationships with leadership built through consistently accurate and commercially relevant financial insight.

How can CFOs usually support an investment in a platform such as Anaplan when presenting it to a board or CEO?

The strongest business cases calculate the real cost of the existing planning process. That includes the finance team's time, the impact of decisions made using stale information, and commercial opportunities that may be missed because financial insight arrives too late. Combining those costs with a realistic assessment of how stronger planning capabilities could enable faster and better decisions generally makes the investment case easier to demonstrate.

Is adding more staff necessary when building a more strategic finance function?

Not necessarily. The platforms included in this list are designed to help smaller finance teams produce greater strategic value by automating the production work that currently uses much of their capacity. Many finance leaders find that technology improvements allow existing employees to move toward higher-value responsibilities without requiring additional headcount.

How much time is usually needed to create a connected finance stack like the one described here?

Sage Intacct, which serves as the core financial platform, typically takes three to five months to implement. Connected platforms such as Anaplan, Tableau, and HubSpot can then be added incrementally, with most taking weeks rather than months to configure after the core system is live. A fully connected strategic finance stack is typically achievable within nine to twelve months from the beginning of the process.

What should finance leaders address first when trying to make the function more strategic?

The starting point is automating the production of financial data. When most of the team's time is still devoted to manual processes, data entry, and report creation, there is little capacity left for strategic work regardless of the team's skill or ambition. The financial platform provides the foundation, and greater strategic capability becomes possible once that foundation has been established.